30 Crown Place
location: London, EC2
year: Completed 2009
client: Greycoat Estates with HDG ltd
30 Crown Place provides a major boost to the South Shoreditch area of Hackney, close to Broadgate. The building’s design and public realm improvements have transformed an underinvested City fringe area into a dynamic business quarter. Its 250,000 sq ft of office space has been fully let to single occupier Pinsent Masons an internationl Law Firm.
HCLA’s design reinforces the civic importance of Crown Place as the main public space in this part of Hackney and encourages more pedestrian movement between Broadgate and the southern part of Shoreditch. The 81m high split form comprises two interlinked triangular components of 10 and 19 storeys, creating a spiralling effect leading the eye skyward and generating a new focal point for Crown Place. The façade architecture echoes the human-scale of the neighbouring Broadgate buildings, but contrasts its darker hues with lighter tones. The proposed architecture has a light, spirit-lifting quality. The surface texture of the new building is symbolic of a new visibility of office buildings and representative of the digital character of the modern workplace.